Google is constantly alternating and updating algorithms to better serve internet users – especially smartphone users. This is because more than 50% of online generated traffic comes from smartphone users.
However, mobile app developers have kept afloat due to their regularly changing their systems of the approach.
Now the big question is “which is better between responsive websites and apps?” Your aim in your business is to reach a wider audience with minimal cost so your profit can improve.
Read on for more insight to make better decisions.
Responsive Websites Vs. Apps: Which Is Better?
Responsive websites are made up of several linked HTML pages and can be accessed with any browser. The CSS queries are employed by responsive websites to display web pages and adjust them automatically to the screen size of the device.
It implies that a user doesn’t need to manually resize pages when playing casino on mobile or handling other tasks.
Since more people use mobile devices these days, Google has endorsed responsive websites. It has even altered its algorithms to improve the rankings of sites that are responsive to smartphones.
According to Google, 40% of internet users would try out a competitor’s after finding it hard to access a particular website. 61% are unlikely to ever revisit.
This means that a responsive website is paramount for business.
After Apple launched its app store in 2008 with over 500 apps, Google Play Store followed suit in October the same year and launched a 50-app store. Fast-forward to more than a decade later, mobile apps have become the ‘in’ thing.
Research claims that 80% of the time spent using mobile devices was used on apps. An app can either be hybrid, native or cross-platform.
So which is better for your business?
Users often rely on Google when looking for information such as ways to recover Windows password and before buying from a new brand. It means that a responsive website is what drags a user’s attention toward business and brings about engagement and loyalty.
Since mobile phones and desktop browsers can access responsive websites, it is bound to reach a wider range of audiences than just the mobile app.
Nevertheless, after gaining a customer’s loyalty, the mobile app is used to provide tailor-made services to consumers.
- Cost and time
Building a responsive website costs way less and requires lesser time than building an app. Sometimes, for one responsive website, you need two apps for both iOS and android operating systems.
It should be noted that there are viable solutions if the desktop version of such apps can’t run on PC.
Also, you’d need separate development teams for both app platforms and consequently pay more. A full-fledged mobile experience cannot be guaranteed with a responsive website – meaning you’d have to pay for hosting and domain.
Hybrid and cross-platform apps require less time and expenses to build than native apps.
- Updates and maintenance
Maintenance and updates of responsive websites costs are ridiculously low compared to that for an app. More than 90% of apps on Google play take at least 48 hours to be reviewed.
- Target industry
Users who want to perform actions like booking, shopping or seeking information often use mobile websites. On the other hand, the communication and entertainment industry favors the use of mobile apps.
Some activities like social media usage and tracking activities are better accessed on apps than websites.
- Offline mode
To use a website, you need to be connected to the internet. To use most apps, you could still get efficiency while you’re offline.
In developed countries, staying online may not be a problem but it makes a huge difference in still-developing nations.
- PWAs (Progressive Web Pages)
PWAs are websites built with the features of an app. A PWA allows the user to enjoy the features of a native app without the need to download the app separately.
Top brands such as AliExpress, Twitter, and Forbes have implemented the PWA system and haven’t stopped cashing out on it yet.
It is very difficult picking between mobile apps and a responsive website because each comes with pros and cons. You need to decide your business goals, resources, and target market.
Apps are for tailor-made services but responsive websites will help you reach more people and save cost.